An Industry That Wasn't Made for Your Skin
Melanin-rich skin has always been an afterthought. Products formulated for lighter skin tones, generic advice that doesn't account for our skin tone and no trusted brand that actually understood the difference.
Science Did the Work So You Don't Have To
We found that melanin-rich skin has distinct needs that generic formulas simply don't address. By working directly with cosmetic scientists, dermatologists and reviewing published research, we developed products that work with your skin's biology, not against it.
Our Processes
At DABA, we develop products using our human-centered, science-first approach. Before developing any product, we talk to our customers to understand the problems they want to solve. Then, we look into the science to find solutions. Our ingredients are selected after a rigorous review of published scientific research. We work with our Scientific Advisors to fine-tune the formulas and ensure our products reach the highest scientific standards.
Why DABA is the perfect choice
Most skincare ignores people with darker skin tones. DABA doesn't.
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Traditional brands | |
|---|---|---|
| Designed for melanin-rich skin | ||
| Ingredients - Powerful, plant-based actives | ||
| Absorption - Deep long-lasting moisture | ||
| Clean & Vegan - zero parabens, sulphates and silicones | ||
| Packaging - 100% biodegradable sugarcane packaging |
Our Story
The Founders
We're David and Babatope, co-founders of DABA.
DABA is a mash up of the first two letters from both our names. So, DA + BA = DABA!
We’ve both had our struggles with skincare. Bacne, severely dry skin, struggles with finding the right personal care products as adults… you name it!
Then we noticed it wasn’t a problem for only us. Our friends also complained about having similar issues and being lost on what to do. So we took on the challenge to make it possible for people like us to find the perfect solutions for their needs.
DABA was started to make it possible for people with melanin-rich to find simple and safe products that they can use to protect their most vital organ: the skin!
David and Babatope
DABA Co-Founders
What We Care About
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People
We focus on solving problems our customers face, and build a relationship based on trust.
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Science
We work with cosmetic scientists and other professionals to ensure our products achieve the highest standards possible.
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Planet
We work on ensuring our products have high natural content, and progressively work on keeping our supply chain clean and transparent.
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Transparency
We build openly, sharing all the details of everything we do.
The No List
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2020
The birth of an idea. We started brainstorming how to produce skincare products after realising we couldn't find any for ourselves.
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2021
Began our formulation journey, testing products and packaging.
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2022
Completed our development and conducted necessary tests.
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2023
We finally launched our long-awaited bodycare essentials.
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2024
We came first place in the Black Hair & Beauty Magazine Emerging Beauty Brand Awards at Afro Hair & Beauty Live and won the Foundervine Immerse Early Stage Pitch.
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2025
DABA goes into Skincare with the release of their SPF in December
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2026
DABA expands product line to Men and Women becoming a gender-neutral brand for melanin-rich skin.
VEGAN
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60 DAYS GUARANTEE
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FOR MELANIN RICH SKIN
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PROUDLY BRITISH
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VEGAN
•
60 DAYS GUARANTEE
•
FOR MELANIN RICH SKIN
•
PROUDLY BRITISH
•
VEGAN
•
60 DAYS GUARANTEE
•
FOR MELANIN RICH SKIN
•
PROUDLY BRITISH
•
VEGAN
•
60 DAYS GUARANTEE
•
FOR MELANIN RICH SKIN
•
PROUDLY BRITISH
•
Reviews
1000+ Happy Customers